Black Diamond Social Media

​​
The strategy for Black Diamond's social media while I helmed it was to engage the audience. I was able to experiment a bit to see what type of post gained the best traction and discovered humour and delicious food shots were the key. Finding the correct way to be funny while maintaining the level of  sophistication the client wanted for what they perceived as a high-end product meant going the clever route. In addition to enjoying the ability to inject fun, I was able to work hand-in-hand with the designer - the talented Jonathan Agomaa - to help come up the with the accompanying visuals.