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For Astro kik, a yogourt-based beverage aimed at active teens, I managed their social media platforms (Facebook, Twitter, and Instagram), wrote copy for their contests and promotions, as well as a product write up for their latest flavour. Managing these brands forced me to keep a pulse on what was current with the teen demographic and find ways to tie trends into the brand, but without touching pop culture or celebrities. A challenging but interest task.
The content and strategy for Facebook and Twitter was to draw on hot and current topics and tap into holidays. When Instagram was introduced I tried to bring the product into trending topics and hashtags.
Astro kik is a fun young brand that's quirky and full of energy. Creating the copy for their new flavour - Berry Blitz - was a lot of fun.
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