The World's 50 Best Restaurants
As Social Media Manager, I ideate. strategize, and create all social content for all 50 Best brands:
Asia's 50 Best Restaurants (Facebook)
Latin America's 50 Best Restaurants (Facebook)
Asia's 50 Best Bars
Additional responsibilities include creation of sponsored digital campaigns, sourcing and creating images and videos, budgeting and managing paid media strategy, analysing statistics and reporting on results, and developing a Social Media Executive.
Since taking over The World's 50 Best Restaurants social media channels a the end of 2015, Facebook has grown by 265% and Instagram by 1121%, boasting an audience of over 1 million fans.
By staying up to date with social media trends I saw the rise of importance of UGC and influencers, and so I created and run the 50 Best ambassadorial programme: 50 Best TasteHunters.
Small bite of videos I shot and edited: